CNN style | How fashion became one of Denmark’s biggest exports

Brands like Ganni, whose Spring-Summer 2024 show is displayed here, now enjoy global recognition.

(CNN) — This August, fashion editors and buyers from over 120 of the world’s most influential fashion publications and retailers flew to  Denmark  to voluntarily sit in the pouring rain on wet stools. 

Was there an immersive new trend with an incoming moniker coined “water-core” to be had? No – but then never rule anything out in fashion. Painting a slightly different scene from the candlelight and calm for which this particular mid-summer event is usually associated with, they were there to embrace the elements at Copenhagen Fashion Week (CPHFW).  –read more–