CNN BUSINESS | Clorox prepares for a return to normal by selling wipes to businesses

New York (CNN Business) – Clorox got a huge boost from worried consumers continually wiping down surfaces at home during the height of the pandemic. But now that more people are venturing out of their houses thanks to Covid-19 vaccines, Clorox (CLX) is evolving its marketing strategy to focus more on businesses.

The household products company announced a new initiative Wednesday, called the Safer Today Alliance, geared toward boosting standards for infection control and disinfectant protocol in public spaces.

Clorox is partnering with both the Cleveland Clinic and CDC Foundation in an effort to get the message across that it’s just as important for businesses to stress cleanliness and safety in a world now obsessed with keeping safe from contagious diseases.  —read more—