CNN BUSINESS | Wendy’s went all in on breakfast. It’s paying off
New York (CNN Business) – People are eating at home more. But Wendy’s (WEN) says they’re still showing up for breakfast.
The chain said Wednesday that sales at its US restaurants open at least a year grew 2% in 2020, thanks in large part to breakfast. CEO Todd Penegor said during an analyst call that in the last three months of the year the meal amounted for about 7% of the chain’s sales, and should rise to 10% by the end of 2022.
“We know that we are just scratching the surface of its potential,” he said. –read more—
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