CNN BUSINESS | The Rolls-Royce Ghost was so eerily quiet inside the engineers had to make it louder

(CNN) – Rolls-Royce unveiled its all new Ghost Tuesday, and it looks strikingly different from any Rolls-Royce that has ever come before. The Ghost is the ultra-luxury automaker’s slightly smaller and somewhat less expensive sedan, and the new version is far more understated than its predecessor.

In preparing to develop the new Ghost, Rolls-Royce learned that customers who would typically buy this model no longer wanted an eye-catching emblem of affluence.  —more—