CNN BUSINESS | Why Apple, Sephora and Nordstrom are jumping on this trend to pull in shoppers

New York (CNN Business) – As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores.

One go-to strategy is the store-within-a-store concept. It’s a way for one retailer to join forces with another by setting up a pop-up shop within their stores.

Industry analysts saythe approach has benefits for both parties. For instance, department store Kohl’s (KSS) is adding as many as 200 Sephora mini shops inside of its stores in 2021 as a way to expand its beauty and cosmetics category. For Sephora, the deal helps the retailer expand its market to Kohl’s shoppers.  –read more—