Elferspot | The History of the Porsche Crest

The horse as a sign of strength is the focus. How could it be any different. The Porsche Crest provides material for many strange stories. But first things first. During a meeting of Ferry Porsche and the then US importer Max Hoffman in 1952 in New York City, Max Hoffman mentioned to Dr. Ing. Ferry Porsche that all the major car brands in the world have their own crest. “Why not Porsche, too?” he asked. Then Ferry, it is said, reached for a napkin and began drawing the first sketches of the crest. Ferry wanted it to be a seal of quality for the type 356. In the same year, Herrmann Lapper, who was responsible for advertising at the time, and the designer Franz Xaver Reimspieß presented a design that has only been changed in nuances to this day.  –read more–