CNN entertainment | The celebrity love affair with NFTs may be just beginning — even amid flops and doubts

(CNN) – It seems that every few days, a new star announces their foray into the world of non-fungible tokens, cryptocurrency or some other inscrutable corner of the metaverse — the general term for a nascent virtual space where people can play, meet, and of course, buy things.

This has been a habit for a while now, and every starry-eyed announcement usually promises some form of connection or exclusive opportunity. But for the majority of the population who don’t own cryptocurrency or NFTs (and may not care to), big names and the pricey tech concepts they promote make for strange bedfellows indeed.  —read more-–